On Marketing Gimmicks

Posted on May 22, 2013 in Marketing

Peanut Butter and Web Standards Since when does Peanut Butter care about web standards? Since today apparently. I found a tweet from popular peanut butter purveyors Jif floating about my tweet stream. They were making light of the fact that there was a lot of people debating how to actually pronounce the popular web format… Read More

Why Marketing Debt Is Expensive

Posted on April 25, 2013 in Marketing

Every second you spend writing product code without a marketing plan would be better spent whistling dixie. Your’re not doing anything but accruing marketing debt. And it’s a real bitch to pay down. Marketing debt takes it’s name from technical debt– writing ‘hacky’ code in order to get something barely functional. If you’re not a… Read More